GAME, SET AND MATCH FOR HERMES : TIE BREAK APP

For everyone who ever wants to know everything about ties, Hermès is here!

This week I would like to share with you a case that I discovered and studied during my last internship in an advertising agency.

The French saddler and his advertising agency Buzzman have recently launched the Tie Break App. This App teaches to men how to do their tie knots. More than these tutorials, app introduces new men collection, and GIFs, cartoon and arcade games. “Adding a touch of gamification to fashion will encourage consumers to interact with the entire range of Hermès’ ties.”

Studies show that men fuel the luxury goods market. Nevertheless, shopping are always chores for men. Hermès has understood that the men luxury market was very complex. What’s more, men are difficult to convince and to make loyal to a brand. This kind of playful mobile app is a good way to interest, stimulate the men’s curiosity and educate men’s to luxury world.

The men’s luxury market is full of promises and has many beautiful days ahead on.

RALPH LAUREN SPLASHES ONTO NY

For our first post, analyse the Ralph Lauren Show at the New York Fashion Week 2014.

To launch his new Polo for women collection, Ralph Lauren has seen things on a large scale. The fashion show took place in the heart of Central Park. A short film celebrating New York City and introducing the new collection was projected on a wall of water thanks to a holographic 4D technology.

The designer used the event dimension and the addicted value of the holographic 4D technology to create the surprise. The differentiation strategy is fundamental in the sector of luxury more than any other.

A Luxury Touch applauds this audacious and creative performance.

Welcome on "A Luxury Touch"

Hey!

Welcome on my blog « A Luxury Touch »

I am a French student in communication and advertising and this blog is an university project. It will be an opportunity to share with you my passion for advertising and to satisfy my curiosity for luxury world. This blog will inform you each week about news and innovations in the luxury international market.

Together we will talk about fashion shows, advertising campaign and digital innovations in the luxury world. I will try to share with you my short experience in an advertising agency for luxury brands.

I’ll decrypt the luxury communication throughout ad campaigns (print and video), interviews and pictures. Each post will essentially be the expression of my own point of view, my own interpretation. This blog’s aim is to share, so be free to comment if you disagree (and if you agree too) and to share all around you.

This blog is your blog too. I’m open to any suggestions about topics and debates.

Enjoy !