For our first post, analyse the
Ralph Lauren Show at the New York Fashion Week 2014.
To launch his new Polo for
women collection, Ralph Lauren has seen things on a large scale. The fashion
show took place in the heart of Central Park. A short film celebrating New York
City and introducing the new collection was projected on a wall of water thanks
to a holographic 4D technology.
The designer used the event dimension
and the addicted value of the holographic 4D technology to create the surprise.
The differentiation strategy is fundamental in the sector of luxury more than
any other.
A Luxury Touch applauds this
audacious and creative performance.
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