LOUIS VUITTON’S FOUNDATION X KRAFTWERK

In November to Paris the architectural cutting-edge will meet the musical cutting-edge. 

There is a week, was inaugurated one of the most eagerly awaited place. The Louis Vuitton’s Foundation announced designed by Frank Gehry, this place would be a temple dedicated to art and culture. The luxury brand, fabulous patron, will support the contemporary art.

Its first main event will be the Kraftwerk concert series. The German electronic band will perform the November 6,7,8,9,10,11,12 and 13. Eight nights for eights records.

Louis Vuitton has shown that fashion is an art, which is inspired by others, and that luxury is a state of mind.

THE HERMES’ WONDERHOUSE

With his new digital platform Hermès addresses to frisky horsewoman within one of us.

The prestigious French saddler has dedicated La Maison des Carrés or The Silk House to his flagship product “Le Carré de Soie”. The website’s aesthetic is at the intersection of horse racetrack, horse barn and a garden party. Each room is dedicated to a motif. You can open the door of each creative universe to get to know more about the article and obviously to succumb to your purchaser urge. Hermès has also created a video to have a three dimensional vision of the house.

This new house is a creative, original and luxurious way to maintain the storytelling about the brand’s roots.  It’s also an interactive and fun way to create engagement with the brand. The past as future customers are encouraged to be curious and to go to discover the Hermès’ silk world.

The site introduces Hermès’ App, Silk Knots for women and  Tie Break   for men too, and many other surprises.  Pop it in !