With
his new digital platform Hermès addresses to frisky horsewoman within one of
us.
The
prestigious French saddler has dedicated La
Maison des Carrés or The Silk House
to his flagship product “Le Carré de Soie”. The website’s aesthetic is at the
intersection of horse racetrack, horse barn and a garden party. Each room is dedicated to a motif. You
can open the door of each creative universe to get to know more about the article
and obviously to succumb to your purchaser urge. Hermès has also created a
video to have a three dimensional vision of the house.
This
new house is a creative, original and luxurious way to maintain the storytelling about the brand’s roots. It’s also an interactive and fun way to
create engagement with the brand. The past as future customers are encouraged
to be curious and to go to discover the Hermès’ silk world.
The
site introduces Hermès’ App, Silk Knots for women and
Tie
Break for men too, and many other surprises. Pop it in !
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