Do you remember the
Polo Ralph Lauren’s launched during the New York fashion week The story continues with a mobile
window display.
On the occasion of
the launch of the new Ralph Lauren’s Polo
for women to Harrods store,
Ralph Lauren and Harrods create a mobile window display. The objective is to gain customers’ attention on his new
line.
Thanks to an
integrated map the customer can be driving into the store until the Harrods
Fashion Lab where the Polo are.
« We are offering a moment for users to commit time and focus on the brand. It’s
also about making a window display work harder on a more personal one-to-one
level offering exclusive content.” said Guy Cheston, media sales director
at Harrods,
London.
Definitely, Ralph Lauren put the technology aspect at
the centre of his communication strategy.
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