THE LOUIS VUITTON’S POP-UP RESIDENCE IN HONG KONG

The doors of the Louis Vuitton’s pop-up residence in Honk Kong are closing. That’s the opportunity for A Luxury Touch to come back to this event.

By invite only, “L’Appartement” is a luxury place designed by André Fu. During 6 weeks, this place dedicated to the travel, was also an invitation to the well-being. The watchword was : luxury, peaceful and delight. Besides a Michelin-starred chef was called to pamper guests.

“L’Appartement” is a bridge between to world. It’s a mix between Louis Vuitton’s heritages, and the Asian culture.  Each room introduced former and new LV’s collection and contemporary Chinese objects. An intelligent way to talk about his DNA and while showing how much LV understands the Chinese way of life.

It’s definitely a good marketing strategy to make loyal Asian customers.