The famous
jewellery, Tiffany&Co, launched his new Tifanny T collection in a subway.
To create the buzz around a very private event, the
advertising agency Sid Lee decided
to design a huge Tiffany Train. This UFO had been exposed in the Dia: Chelsea gallery in New York. By
invite only, just some happy few had the chance to discover the new
collection. Excessiveness and style are the key word of this event.
All the details
have been thinking to do shots the most perfect for Instagram. The advertising
agency has cleverly orchestrated the buzz on the social network.
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