Hermès takes over the more community symbole : the handshake.
To launch his new gloves collection, Hermès realized
a two minutes video. All the collection pass before our eyes choreographing an intricate handshakes.
The older generation will be
entertained by this new way to introduce gloves collection. While Youngers
generation will invited to share with their community of friends this
intergenerational way to communicate.
Indeed at the end of the video viewers are encouraged to “ Shake it baby!” and use the hashtag #HermersShake. In the Facebook post
containing the video, consumers can give their point of view about the
collection.
Cause a luxury brand knows how
to recycle the old thing to do a fashion thing.
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