LABEL : THE NEW TAILOR

Created our 3D double with Label, the luxury brand of menswear.

Always attracted by technological innovation, Label offers to his consumers an original online experience. Thanks to a 3D scanner and the Body Lab’s computer vision technology, the consumer can give rise to his body double. 

The brand affirms that they won’t loose the human touch. Personals consultants and tailors will still be on-hand during the appointment. The CEO, Mr. Miller said : “the combination of our professional tailors with this ground-breaking technology ultimately means that our luxury clothing is produced with unprecedented accuracy and precision.”

The computer can memories all the measures and can adjust a rendering for changes, such as weight loss or gain, so that additional measurement are not needed.

Label uses technology to insure an exceptional  “made to measure” to his customers.

RALPH LAUREN LOVING TECHNOLOGY

Do you remember the Polo Ralph Lauren’s launched during the New York fashion week The story continues with a mobile window display.

On the occasion of the launch of the new Ralph Lauren’s Polo for women to Harrods store, Ralph Lauren and Harrods create a mobile window display. The objective is to gain customers’ attention on his new line.

Thanks to an integrated map the customer can be driving into the store until the Harrods Fashion Lab where the Polo are.

« We are offering a moment for users to commit time and focus on the brand. It’s also about making a window display work harder on a more personal one-to-one level offering exclusive content.” said Guy Cheston, media sales director at Harrods, London. 

Definitely, Ralph Lauren put the technology aspect at the centre of his communication strategy.

THE LOUIS VUITTON’S POP-UP RESIDENCE IN HONG KONG

The doors of the Louis Vuitton’s pop-up residence in Honk Kong are closing. That’s the opportunity for A Luxury Touch to come back to this event.

By invite only, “L’Appartement” is a luxury place designed by André Fu. During 6 weeks, this place dedicated to the travel, was also an invitation to the well-being. The watchword was : luxury, peaceful and delight. Besides a Michelin-starred chef was called to pamper guests.

“L’Appartement” is a bridge between to world. It’s a mix between Louis Vuitton’s heritages, and the Asian culture.  Each room introduced former and new LV’s collection and contemporary Chinese objects. An intelligent way to talk about his DNA and while showing how much LV understands the Chinese way of life.

It’s definitely a good marketing strategy to make loyal Asian customers.